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Amy Boers
Amy Boers began her designing career in London, and in 2006 returned to Australia to launch the Ameè label, specialising in high end couture gowns. Ameè gowns reflect the essence of European quality, and combine the elegance, sophistication and glamour of the 1930s and 40s.
Ameè integrates superb and unique features into all her designs to create styles that are a perfect balance of the contemporary and traditional.
During this time Amy Boers has built a solid client base both locally and internationally including, UK, Italy, Norway, Czech Republic, Canada and South Africa.
In 2009 Ameè opened its first boutique, boasting its beautiful French provincial décor to suit the distinctively European Ameè style.
2010 will see Ameè make its debut into Woman’s “Ready-to-Wear” at this year’s Rosemount Australian Fashion Week, where it will launch a new After 5 and special occasion collection under the label Ameè Lou.
The Ameè Lou collection is complimentary to the already established Ameè label. The diverse attitudes of beauty and femininity are all attributes and the inspiration behind the collection. Ameè Lou keeps it simple yet stunning with the use of soft fluid like fabrics, combined with a selection of sculptured silhouettes and a carefully selected colour palette.

Creative. Fabulous. Feminine. The breathless label has always embraced the idea of the strong woman with an eye for something different and a penchant for beautiful design. The layers of texture and detail and the drama of the silhouettes are the cornerstone of the label and the signature that has been coveted by its followers for years. The proudly Western Australian designed and made label is full of pieces that one treasures for their creativity, originality and timeless statement.
Established in 2000, breathless was bought into by Managing Director and Perth stylist Helen Rimpas in 2006. Since then it has grown from strength to strength to become one of WA’s most loved fashion brands. The breathless woman is adventurous, quirky and confident, and has an individual sense of style. She’s not afraid to wear something a little bit different no matter what shape and size.
Head designer Robin Alexander joined the label in 2001 and took over the reins in 2007. She too, believes the breathless client is creative in her sense of style; she is feminine and yet looks to be unique. ’We aim to create poetically feminine designs, elegantly obscure with a decorative silhouette.’ Alexander isn’t afraid to make a statement through the label; the clothes she designs shout out with passion. In contrast to the ‘noise’ of the label, the softly-spoken Alexander’s celestial nature and youth has injected cutting edge freshness to the label. Under the guidance of Alexander, the mix of edginess and glamour has resulted in a label with stunning details and an ethereal touch.


Designer Carly Paiker exudes the magnetic charm she weaves into her designs, each and every piece her labour of love.
Growing up on the sun drenched, laid-back beaches of Perth had a profound effect on the artistic flair in Carly Paiker, and continues to resonate in each of her collections. Completing a Degree in Industrial Design equipped Carly with technical knowledge, yet her ardour for creating and delivering beauty and happiness led her along a more whimsical path.
Believing in herself and following her dream to create an effortlessly stand-out accessories brand, Carly carved her way through the stylish enclaves and boutiques in Perth.
Presenting her first collection moulded purely on her passion, Carly instantly impresses, her designs snapped up within one week to be stocked in many of Perths most fashionably exclusive stores.
Carly Paiker has never looked back. She has grown, her designs have evolved, all the while she remains true to herself and her vision.
Carly Paiker Jewellery has since been featured in Grazia, In-Style, Madison, Shop til You Drop and Bride to Be magazines as well as being stocked in leading fashion and lifestyle stores nationally.
At just 24 years old, Carly has nurtured her brand with passion, and with dedication to her vision. The vision to create a brand with a definite sense of self, for the women who wears it in all its splendour- feminine, strong and beautiful- and continues to impress.
Her all-encompassing zeal and design prowess is what keeps her loyal followers coming back for more.


Award winning Australian designer Kristy Lawrence has always had a definite design ethos and in her new label, Flannel, has found the perfect medium to translate her vision into a signature range of fashion and home wares.
A designer who is happier on the beach with her children than on the runway for her latest collection, her signature Flannel label is about lifestyle, about family, about effortless elegance and pared back style.
Summers spent growing up on the beaches south of the Western Australian capital of Perth, instilled an early appreciation for comfort, for simple luxury and natural beauty, which is very much reflected in her choice of fabrics and materials and in her desire to create a lifestyle range that is as relaxed and effortless as it is beautiful.
In 2007 they began her new “family” business in the travel sector Vietnam Airlines Australia which proved to be a initial success.
The success of the initial capsule Flannel collection combining luxury with casual. Fine silks with lace trims, slips and shorts in embroidered cottons and delicate hand knits in a palette of milk and cream, was immediate.
Two Flannel concept stores opened in Perth in 2007 in quick succession to meet growing consumer demand and were followed by the opening of a Sydney flagship store in the boutique village of Woollahra.
Each store is unique and housed variously in an old art gallery, corner store and butcher shop and with their white washed walls and vintage architectural flair, they reflect Flannel’s chic bohemian personality.
Flannel’s Summer collection was premiered at 2009’s Rosemount Australian Fashion Week where the positive reaction was instantaneous.
Flannel stood out immediately in an industry full of imitation and mass production with its hand crafted focus and attention to fine detail, with inspiration drawn not from following others but from a woman glimpsed in the street, a look, a gesture, a vision.
The Western Australian born label was catapulted into the spotlight after being awarded Fashion Week’s Rising Rock Star by an international panel of fashion designers and judges.
The judging panel were impressed by the label’s understated European styling and high production values declaring “that was so beautiful, so beautifully put together, that we thought we can’t leave it in Australia, it is export quality fashion that is incredible for the Australian market”.
Kristy returned from an extremely successful trip to the US with Agency and PR representation, floor space in Fred Segal Fun and an invitation to show as a premier designer at Coterie in New York.
Flannel is now stocked on the shelves of prestigious stores worldwide.
From its earliest incarnation Flannel has been about creating and sharing the things Kristy loves to have 
around her.

George Wu / Gabrielle Thompson / Shannon Gunn
GEORGE WU is one of Australia’s most loved rising womenswear designers, renowned for pairing quality and elegance and for his fit, cut and exquisite design.
Since launching his label in Australia in 2005, George Wu has firmly established himself as a standout in Australia’s fashion industry, with collections showcased at Mercedes-Benz Fashion Festival–Brisbane, L’Oreal Melbourne Fashion Festival, G’day USA in New York City, and the prestigious Rosemount Sydney Australian Fashion Week.
With stockists in New York City and Los Angeles as well as throughout Australia, George Wu has grown a celebrity following with Angelina Jolie, Cat Deeley, Kristy Hinze, Jessica Marais and Kate Miller-Heidke among those who have worn his designs.
With a Bachelor of Fine Arts majoring in Fashion Design from Queensland University of Technology and an Advanced Diploma in Fashion Design from MSIT TAFE, George Wu has created a label known for the way each piece is cut, structured and finished.
Despite his rapid rising star, George Wu, known for his impeccable attention-to-detail, remains personally involved in the entire creative process including design, pattern cutting, sewing, finishing and fitting, to ensure every piece is a work of art.
As his signature style continues to evolve, it is his use of luxury textiles, combined with his unique cut and innovation that cements GEORGE WU and its founder as a force in the Australian fashion industry.

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