Zimmermann

Nicky Zimmermann

One glance and you know that dress or bikini is Zimmermann. This quintessentially Australian label stays true to its original vision: sophisticated femininity, strong silhouettes, clever colour combinations and delicate original prints.

Sisters Nicky and Simone Zimmermann founded their eponymous label in 1991. They fast won a loyal following – smart, sartorially savvy women with an eye for quality fabrics and clever cutting.

Maintaining a reputation for being elevated yet casual, confident with a twist of fun; there’s a certain energy and lightness to a Zimmermann piece that you won’t find elsewhere.

Zimmermann present their ready-to-wear collections each year at Australian Fashion Week (May), and the Miami Swim Fair (July) in the US. They maintain showrooms in Sydney, London and New York and most recently have opened a Spring/Summer concept store in SOHO, NYC.

Internationally, Zimmermann has focused on swimwear, which found its footing with the fashion elite. Zimmermann swimwear’s bold original prints, beautifully made one-pieces and sculptural bikinis create a new point of reference in flattering, sexy and stylish swimwear. As the Sydney Morning Herald so nicely puts it,

“If Sydney was personified, she’d be bronzed, brazen and…wearing a Zimmermann bikini, so synonymous has the sunny label become with Australian style.”

The success of the swimwear resulted in increasing demand from international retailers and press for Zimmermann to make ready to wear collections available outside of Australia. In 2007, Zimmermann launched tightly edited collections to the Northern Hemisphere market to great success.

Nationally and abroad, the label receives extensive and enthusiastic editorial coverage and has graced the pages of magazines including: Vogue, Harpers Bazaar, Elle, W, Glamour, Nylon and Marie Claire. It’s also been a regular feature in international swimwear bible, Sport Illustrated.

The collections are stocked in stores internationally. USA stockists include the iconic Barney’s, Saks, Bloomingdales, Henri Bendel and in-the-know fashion chains such as Intermix and Hilary Rush. Zimmermann is also featured on the world’s premier online stores such as Net-A-Porter and ShopBop. And the likes of fashion houses Marks & Spencer (UK) and Be Be (US) have commissioned Zimmermann to develop in-house lines of swimwear with future international collaborations currently in the pipeline.

In Australia, Zimmermann maintains 12 stand-alone stores in Sydney, Melbourne, Brisbane and the Gold Coast, working with the highly acclaimed designer Don McQualter to create seductive and dynamic retail destinations.

In 2008 Zimmermann also launched their online boutique at www.zimmermannwear.com. David Jones and other high-end retailers stock the ready-to-wear and swimwear lines.